Cookie Policy

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics.  When you next visit our site, the cookie allows us to distinguish you from other users. As a rule, cookies will make your browsing experience better.

Why do we use cookies?

  • To improve the performance of our website.
  • To improve your experience on our websites, make recommendations and to personalise your experience.
  • To deliver relevant online advertising to you on our and others websites. These Cookies are placed by us and selected third parties and enable adverts to be presented to you on our and third party websites.
  • To understand how effective our online advertising communications are.


What cookies do we use?

There are two broad categories of cookies:

  1. Persistent cookies
    Persistent cookies remain on your device until deleted manually or automatically.
  2. Session cookies
    Session cookies remain on your device until you close your browser when they are automatically deleted.

Types of cookies we use:

  1. Essential cookies
    Essential cookies are technical cookies that are required for the operation of our site. Without essential cookies our site can’t operate properly. Essential cookies include, for example, cookies that enable you to log into secure areas.
  2. Performance cookies 
    Performance cookies allow us to recognise and count the number of visitors to our sites and to see how visitors move around them. This helps us to improve the way our site works by enabling us to tailor our site to the way visitors use it. The information we collect from performance cookies is aggregated which means that we cannot identify you from it.
  3. Experience cookies
    Experience cookies allow our site to remember the choices you make. Our site uses experience cookies to provide you with enhanced and personalised features. For example, we use information collected through what are known as “web-analytic” cookies to compare the choices you make to those of our other customers so that we can learn from those choices. Information collected by experience cookies cannot track your browsing activity when you leave our sites to browse other sites.
  4. Marketing cookies
    Marketing cookies record your visits to our sites, the pages you have visited and the links you have followed. We use this information to make our sites and the advertising displayed on them and other third-party sites more relevant to your interests. Sometimes we share information about your browsing activity, (which we have collected from cookies), with our advertising partners. They may use this information to advertise products, which may be of interest to you, on other sites.


Your right to refuse cookies and what happens if you refuse them

When entering Mobile Edge UK’s site for the first time you will be presented with a cookies banner explaining that we use cookies, why we use them and providing a link to this document so you can find out more about the types of cookies we use.

You can refuse cookies by activating the relevant setting on your browser, however if you do so you may not be able to access all or parts of our sites. You can find more detailed information about how you can manage cookies at the All About Cookies and Your Online Choices websites.